As a part of the Avon team as a senior creative copywriter, conceiving and developing digital projects for Avon Global, I was part of the team which has developed the entire global digital campaign for the launch of the fragrance Eve Truth (a flanker from the Eve Discovery collection), not only producing assets and a full guide for other markets (such as the UK, Italy, Germany, Spain, Argentina, Russia, Mexico, Bosnia Herzegovina, Serbia, Philippines and more), but scriptwriting and creating, alongside my creative partner Vic Di Lorenzo, a digital video stressing more of the fragrance concept #WearYourTruth with a more modern take than the original TVC.
Besides the digital film, which was so successful that ended up setting a new concept for the actual TVC featuring actress Eva Mendes and all its additional flankers, we’ve developed a full range of assets for digital platforms and a full communication’s guide (on branding and reach) for each Avon proprietary channel around the globe.
The information related to strategy can’t be disclosed.
e.g. of further developments
Publication: 2019
Role: Copywriter/Social Media Expert
Creative partners: Vic Di Lorenzo & Gabriel Maria
Agency: JWT (Brazil & London) + Mutato (Brazil) + Santo (Argentina)
