Copywriting

Strategic Content

Content with a purpose. Everything starts with strategy and that’s why I develop the tone of voice and a best practices guide for brands….

Bitchcraft

Formerly called Outré, Bitchcraft has evolved into a successful fashion accessory design project I have created with my feminist and entrepreneur beliefs, gathering in…

Samsung | Content

Currently working for Mutato, I’m a part of the Avon team as a senior creative copywriter, conceiving and developing digital projects for Avon Global and…

TRITON | CONTENT

As a digital content editor, I worked closely with 3 of the greatest Brazilian fashion brands, writing/managing their content and creating/planning new communication strategies…