IPANEMA SANDALS | ALWAYS NEW
As a part of the Ipanema team as a senior creative copywriter, conceiving and developing digital projects for always-on communications and campaigns, I was…
Copywriting
AVON | WEAR YOUR TRUTH CONCEPT
As a part of the Avon team as a senior creative copywriter, conceiving and developing digital projects for Avon Global, I was part of the…
AVON | WEAR YOUR TRUTH DIGITAL CAMPAIGN
As a part of the Avon team as a senior creative copywriter, conceiving and developing digital projects for Avon Global, I was part of the…
Avon | Luminous Velvet digital campaign
As a part of the Avon team as a senior creative copywriter, conceiving and developing digital projects for Avon Global, I developed the entire global…
Mix Brazil Festival | (R)exist Campaign
To create this year’s campaign for one of the most influential LGBTI+ cultural events of the world, the 26º edition of Mix Brazil Festival,…
Avon | Big&Extreme global digital campaign
As a part of the Avon team as a senior creative copywriter, conceiving and developing digital projects for Avon Global, I developed the entire global…
Strategic Content
Content with a purpose. Everything starts with strategy and that’s why I develop the tone of voice and a best practices guide for brands….
Bitchcraft
Formerly called Outré, Bitchcraft has evolved into a successful fashion accessory design project I have created with my feminist and entrepreneur beliefs, gathering in…
Samsung | Content
Currently working for Mutato, I’m a part of the Avon team as a senior creative copywriter, conceiving and developing digital projects for Avon Global and…
AVON | ALWAYS ON CONTENT
On and off, before Avon Global, I’ve also worked as a copywriter for Avon Brasil – one of the biggest beauty players in the…