As part of the Avon team as a senior creative copywriter, I’m conceiving and developing digital projects for Avon Global and Avon Brazil, but mostly for other markets around the world, such as creating campaigns, producing assets and social media guides.
For Avon Brazil, I developed the script for this digital piece that showcased the star of the campaign, Patricia Poeta showing step by step how to apply the product, introducing it as a part of her beauty routine.
The campaign is about a revolutionary anti-ageing product that was launched as well to celebrate Anew’s (in Brazil, Renew’s) 25 years as an acclaimed leading skincare brand.
Role: Copywriter/Screenplay writer
Creative partners: Vic Di Lorenzo & Talys Rodrigues
Creative directors: Danilo Janjacomo & Renata Leão
Agency: JWT & Mutato