I’m a part of the Avon team as a creative copywriter, conceiving and developing digital projects for Avon Brazil, but most other markets globally.
I developed the script for this digital piece that showcased the star of the campaign, Patricia Poeta, not only as a model but as a co-director and a powerful woman capable of reinventing her own life as she sees fit.
The campaign is about a revolutionary anti-ageing product that was launched as well to celebrate Anew’s (in Brazil, Renew’s) 25 years as an acclaimed leading skincare brand.
Role: Copywriter/Screenplay writer
Creative partner: Vic Di Lorenzo &
Creative directors: Danilo Janjacomo & Renata Leão
Agency: JWT & Mutato