Formerly called Outré, Bitchcraft has evolved into a successful fashion accessory design project I have created with my feminist and entrepreneur beliefs, gathering in one place my knowledge and talents in product design, fashion styling, visual merchandising, social media strategies, photography, art direction and branding into a creative fun venture that I’m leading by myself, at the moment.
From product to events and stores, I create and produce everything. I also have developed the online store by myself and I continue running it too. Even though the brand name has changed, it still brings something fresh and cool for everyone without prejudice and without being trapped into the latest trends box; it’s a brand with a fun touch that offers beautiful, current, and affordable pieces for boys, girls, gender fluid people and whoever wants a piece bitch-crafted manually (I create the accessories from scratch).
Bitchcraft a handmade brand that doesn’t really care about the latest hype in the fashion world or what is most socially acceptable, but it’s also a brand that truly cares about the good vibes of each creation and, most importantly, the lovely bitches who buy it.
The new name has resignified the sexist meaning of being a bitch into a powerful statement. After all, bitches get shit done, whatever their crafts are. 😉 Speaking of a true bitch who cares, the brand reflects a lot of my personal tastes and my personality. The collections can be found @ Endossa Augusta (in São Paulo) as well as in bitchcraft.store.