As a Social Media & CRM Manager I worked on new social media and customer relationship strategies for The Bridge social profiles and news website, writing, editing and developing content for blogs, groups, regular and premium members.
FROM BRAZIL TO AUSTRALIA: GET INSPIRED BY THE DIGITAL ADVERTISING MANAGER IZABELLA BUENO
Izabella Bueno is a young Brazilian marketer that we admire very, very much. Her talent and passion for Marketing have taken her across the ocean, more specifically, to Australia – where she’s living and working now as a Digital Advertising Manager for Social Garden, a marketing automation firm specialized in high-value business to consumer markets, located in Melbourne.
Before Izabella decided to move to Australia, she had worked with digital advertising for 2 years. She’s found in Marketing, a true passion for seeking trends, even being behind the scenes, building the campaigns and optimizing strategies for her clients.
So we could hear from her and get extra special tips to inspire future work travellers, we got to ask Izabella some questions. Read on!
TB: How did you get this amazing job opportunity in Melbourne?
IB: “I was really happy in my job at Tripda, a ridesharing app in Brazil, where I learned almost everything that I know today. However, I had this curiosity like many to experience working in another country, especially one so beautiful as Australia. At that time, a colleague sent me a job position opened in Melbourne to work at Social Garden – a young and innovative digital marketing agency. I decided to give it a try and apply without any real expectations. They liked me, but, as a way to test my skills, they decided to put me on a probation period and give me some campaigns to manage. After 2 weeks, they offered me the job and the sponsorship.”
How was the process of moving to Australia?
IB: “The entire process of waiting for the visa was very difficult and tiring, because the deadline went from one month to five months, without any idea of when I was going to move. I started to work remotely from Brazil and this was another great experience that has taught me a lot on how to communicate with the team, share what I was doing, deal with the timezone and, most of all, to be patient.”
How long have you been there? So far, what has been your favorite thing through this challenge?
IB: “I’ve been in Melbourne for 5 months, working as a campaign manager. It has been a very rewarding experience to work with a great and skilled team in an energetic environment. I really like the development I’ve seen in my analytical skills and this is all thanks to the heavy data and strategical reports we have to deliver on monthly basis to our clients, in an easy way that they can understand.”
What is the biggest professional difference between working in the Brazilian market and the Australian one?
IB: “My biggest challenge as a foreign professional in Australia is to keep proving myself, specially on what concerns my communication skills. While working with such a talented team of professionals, whose first language is English, it’s even more challenging to sell your ideas and convince others in a different language. I also need to continuously research and dive myself into Australia’s market, in order to understand a different culture and the customer’s motivations to implement on my campaigns.”
What is the most precious tip you could give to someone that’s looking for an opportunity to work in Digital abroad, specially in Australia?
IB: “People sometimes get impressed with how lucky I was to get this sponsorship. But Australia is growing. There are many great opportunities – even more in digital – and companies are willing to sponsor people that embrace change and big challenges. My first advice is: if your dream is to have this experience in your area, go chase it and don’t get distracted by shortcuts. Some people are so desperate to move, that they think it would be easier to get the student visa and seek a job here. From what I’ve seen, this doesn’t happen – if you get this, that’s what I call luck.
My second advice is: first, improve your English, get some conversation classes until you feel confident for an interview. If you are already confident, start thinking of what you want to work with, what are your values and be realistic about what you have to offer (your skills, your knowledge, your background). I’ve always believed that it’s not about the quantity of jobs that you apply to that are going to increase your chances, but it’s that one or two that you applied that decided to give you a chance to introduce yourself. So, apply for those you really believe it’s for your capabilities. Sometimes, you can be already in a management position, but you will have to take a step back and start from the bottom. It’s not always easy to gain the trust of an international company to hire you as a manager, but once you are in, it can be easier to show your potential. Use Linkedin, Angel.co and other professional network platforms – they really work!”.
7 TIPS TO IMPROVE YOUR CHANCES TO WORK ABROAD
Do you want to work abroad? Optimizing your CV and working on your portfolio is never an easy task (nor a quick one). Sometimes, even for the local market, there’s always an extra tip that could give you access to that dream opportunity you wanted badly, but the right information wasn’t there.
To make into a new market, launch yourself as an international talent and achieve your dreams to get job opportunities abroad, there are a few careful steps you have to work on, to improve your chances and nail the best offer you can get in such a competitive market.
To help you with a few tips on how to get things done, we talked to The Bridge’s co-founder, Chief Happiness Officer and author of the London Creative Guide, Bernardo Carvalho Wertheim, and he pointed out 7 very important steps, so you can get the job of your dreams. Here we go:
- Improve your Linkedin profile
Linkedin is our favorite social media for showcasing your experience (except if you are a designer see below for more on Portfolios) and for connecting with talent hunters as well. There, you can have your CV available 24/7, with extra input from people who believe in your skills, get referrals from former co-workers and discover interesting business related content from the most inspiring people you can follow.
If you’re on Linkedin (and you should be!), you also should take a look on Linkedin groups, such as The Bridge’s, that bring together lots of opportunities and talented people such as yourself.
- Review your CV
Reviewing your CV is just as important as having your Linkedin profile updated. Here are some of the most important topics:
- To keep it short and sweet, work on showing your personal information, education, qualifications, work experience, achievements and relevant skills to the job, in maximum two pages;
- Don’t keep it generic and adapt your CV to suit the role you’re applying to;
- To help you out with designs, we offer great exclusive CV templates to our Premium Members (keep that in mind!);
- Also, it’s important to describe your best skills and interests – topics that can get you noticed, highlighting how unique you are as a professional, so always keep it updated with the new things you’ve learned;
- Just remember: show results and what you brought to the table in every experience you’ve had. Your future employers are waiting to see what you can bring as a part of their teams as well, so help them to figure it out!
- Translate your profile to English
This one is more obvious, but it’s always important to remember: if you want an opportunity in your area, anywhere in the world, it’s important to showcase your best work in English. If you’re having trouble with that, especially with technical terms from your area of expertise, we can also help with that.
- Practice interviews
Practice, practice, practice! Interviews can be nerve wrecking (we know it!), but practice is everything. To help you with that, we offer interview simulations every Wednesday, at 14:00 PST (19:00 Brazil). Over an hour, we cover the best ways you can answer the most tricky questions the international employers can ask. Join us for a free trial and be prepared! All our events and classes are here.
- Research companies on Glassdoor
Information is power! You know exactly what you want to work with and where, but you don’t actually know anything about the companies there? Glassdoor is the perfect website to get to know more about different businesses and it features very useful content, such as employee reviews and salary estimations.
- Research popular global destinations
Research in advance the laws, culture and opportunities of your destination. If you don’t know yet about the best places to move and how to get a great job opportunity in your field, The Bridge Destination Guides can help you sort out a lot of useful and must needed information at countries such as New Zealand, USA, Ireland, Portugal and UK. Everything you need to start planning your future is in one place, coming soon for Premium Members. Meanwhile, you can check the awesomeNomadList.com.
- Build a well-prepared portfolio
Protect your work and showcase it in the best way possible. Having an updated Linkedin, an awesome CV and all the basic information is important, but building an amazing portfolio is the ultimate tip for the designers out there. A clear and direct presentation with easy mobile/web access that allows your work speak for itself is the key. But you should also showcase your particular skills, results obtained and add a touch of personality.
Just remember: curate, edit and show the best work that you really believe in. Less is always more, do not put everything you did in your life since university.
Are you interested in getting more help with your profile, CV and interview skills? Get Premium and let’s rock!
THE BRIDGE JOBS ROUND UP #1
Jobs, jobs, jobs! Here we gathered the top opportunities we shared with you this week, all in one place, so you don’t miss anything.
- Are you a mid-senior Art Director or a Copywriter? There’s a company looking for your amazing skills in Singapore!
- This one is for SEO experts: do you want an opportunity to work for one of Australia’s leading Search and Digital agencies?
By the way, have you read our brand new interview with an inspiring Brazilian marketer who’s working in Australia for 11 months now?
- Hey, Social Media Analysts: this one is for you, specially if you L.O.V.E New York!
- There’s a company in Peru looking for a Cultural Projects Manager Analyst.
- A global digital marketing agency is hiring an Account Director to help build and grow their Miami offices.
We also have a special surprise for you, creative and tech professionals: we are offering an exclusive discount of 25%off, so you can enjoy the perks of being a premium member of The Bridge and pursue the international career you’ve always wanted.
You just need to apply the code “WEBUILDYOUCROSS”, when you finalize your order. Click here to learn more!
Keep an eye on our social media and don’t forget to subscribe here to know more about our jobs! 😉
Original post: https://thebridge.social/bridge-jobs-round-1
Role: Creative Copywriter & Social Media Manager