As a content editor, I was responsible for writing, creating new communication strategies for Cherry’s clients (blogs, sites, new online/offline projects and social media) and developing a voice for new accounts and prospects.
Since I speak English fluently, I handled most of their international clients, applying my knowledge and background in Fashion as well. This way, I was able to write and translate new content for Kate Spade New York Brazil, for example, approving all the posts with the NY team. I also worked closely with the brand’s art director, adapting the assets to the local strategies in the best way, creating a Brazilian voice to the KSNY woman.
Main clients: Kate Spade New York, Safilo Group, Balonè Acessórios, Cherry Plus, Cia.Marítima, NK Store and Salão Marcos Proença.
Publication: 2012 – 2013
Role: Content Editor & Copywriter
Creative partner: Michelle Gallon
Agency: Cherry Plus
