ZENKLUB
I led branding strategies, content creation and implementation of all the communication efforts as a Creative Director, mapping opportunities, and building a creative strategy…
IPANEMA SANDALS | ALWAYS NEW
As a part of the Ipanema team as a senior creative copywriter, conceiving and developing digital projects for always-on communications and campaigns, I was…
AVON | WEAR YOUR TRUTH CONCEPT
As a part of the Avon team as a senior creative copywriter, conceiving and developing digital projects for Avon Global, I was part of the…
AVON | WEAR YOUR TRUTH DIGITAL CAMPAIGN
As a part of the Avon team as a senior creative copywriter, conceiving and developing digital projects for Avon Global, I was part of the…
Avon | Luminous Velvet digital campaign
As a part of the Avon team as a senior creative copywriter, conceiving and developing digital projects for Avon Global, I developed the entire global…
Mix Brazil Festival | (R)exist Campaign
To create this year’s campaign for one of the most influential LGBTI+ cultural events of the world, the 26º edition of Mix Brazil Festival,…
Avon | Big&Extreme global digital campaign
As a part of the Avon team as a senior creative copywriter, conceiving and developing digital projects for Avon Global, I developed the entire global…
Avon | Renew Infinite Digital Campaign #TimeForMe
As part of the Avon team as a senior creative copywriter, I’m conceiving and developing digital projects for Avon Global and Avon Brazil, but…
Avon | Renew Infinite Digital Campaign
I’m a part of the Avon team as a creative copywriter, conceiving and developing digital projects for Avon Brazil, but most other markets globally….
Strategic Content
Content with a purpose. Everything starts with strategy and that’s why I develop the tone of voice and a best practices guide for brands….