As a part of the Avon team as a senior creative copywriter, conceiving and developing digital projects for Avon Global, I developed the entire global digital campaign for the launch of the Big&Extreme mascara, producing assets and a full guide for other markets (such as the UK, Italy, Germany, Spain, Argentina, Russia, Mexico, Bosnia Herzegovina, Serbia, Philippines and more), which not only features a full range of assets for digital platforms, but also has a full guide on hashtags (for branding and reach) and creative ideas for further development by each local market.
The information related to strategy can’t be disclosed.
Publication: 2018
Role: Copywriter
Creative partner: Michelle Gallon
Agency: JWT & Mutato
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