I led branding strategies, content creation and implementation of all the communication efforts as a Creative Director, mapping opportunities, and building a creative strategy so Zenklub could thrive across all channels cohesively and efficiently, both online and in traditional mediums.
As a “brand guardian”, I aligned business, customer and kept up with KPIs, ensuring compliance of brand positioning and communication guidelines to external and internal stakeholders. I worked alongside the head of marketing to define the communications framework and workstreams to develop better customer experience and sense of community at each touchpoint as well.
With a focus on stimulating discussion and increasing engagement in several socially relevant contexts, I managed a multidisciplinary creative team, responsible for always-on communications, campaigns and b2b partnerships – which didn’t stop me from creating content alongside them.
